Travellers’ Tales opened in Marylebone, London in December 2025, the realisation of a long-held dream for founder Jayne Alexander who has worked passionately in the travel industry all her life. Given her great love of travel-related books, especially those that showcase stunning photography, as well as novels and memoirs that stir the soul, she has always wanted to own a book shop, one that would become a source for all those seeking knowledge, inspiration and adventure.